You say what you want.
›Launch a spring campaign for SOLA Daily SPF 50. US market, $40k budget, start Monday.
No prompts to engineer, no tools to choose. Type it, or say it out loud in the Directing Room.
The operating system for AI-native media
One command.
An entire AI organization moves.
An AI organization that plans campaigns, produces content, grows audiences on every channel, and turns them into sales on your own store or Amazon. People stay in charge.
›
Launch a spring campaign for SOLA SPF 50 in the US
Run ↵
Directing Room · command
Creator Lab · talent
AI Studio · production
Publisher · distribution
Channel Manager · operations
What VIATOR is
Most companies use AI tools.
VIATOR runs an AI organization.
Content today moves through people, agencies and a dozen disconnected apps. VIATOR connects models, agents and creators into one operating system that plans, produces, publishes and learns on its own, with a person giving direction.
The usual way
- 01Write a brief, hire an agency
- 02Find and negotiate with influencers
- 03Shoot, edit, resize for every format
- 04Upload to each platform by hand
- 05Collect results from five dashboards
- 06Start over next month
6–8 wksper campaign
7+vendors & tools
With VIATOR
- 01State the goal, in text or by voice
- 02Chief AI plans and assigns the work
- 03Agents and AI creators produce it
- 04You approve what matters
- 05Published, measured, improved continuously
Hoursto first publish
1operating system
How it runs
Follow one command
through the system.
Scroll to watch a single instruction travel from a sentence to a sale. Every stage is a real part of VIATOR.
A Chief AI turns it into a plan.
The Chief breaks the goal into phases, tasks and a success metric, then decides which agents, models and creators the job needs.
14 tasks3 phasesTarget CAC under $18
Specialists take their assignments.
Strategy, research, copy, visual, video and analytics agents work in parallel. Each task goes to the model best suited to it, so the organization is never limited to one AI.
Research → ClaudeCopy → GPTTrend scan → GrokVisual QA → Gemini
The right faces are cast.
From the creator network, the system picks the four whose audiences and voices fit the product. Each has months of history, so the recommendation sounds like them.
Juno Park · BeautyNoor Hadid · LifestyleRafa Okoye · FitnessMara Ilse · Food
The studio produces at scale.
Images, short-form video, ads and posts are generated, edited and upscaled across local GPUs and cloud models, then checked against the brand's rules.
20 images10 shorts5 ads30 posts
A person signs off.
Anything that touches money, claims or brand reputation stops at a gate. Here, an agent flagged an "all-day protection" line that needs evidence, and held three ads.
62 approved3 held for review
Every post fits its platform.
Titles, captions, hashtags and timing are written for each channel and each creator's audience, then scheduled within each account's safe posting limits.
12 accounts5 platformsFirst post 18:40 ET
It watches, learns and adjusts.
Performance is read every hour. When one hook holds attention twice as long, the studio makes more of it and the weak variants are retired.
2.1× retention on hook B6 new variants
Attention becomes revenue.
Each post points to a campaign promotion page VIATOR builds for the offer. From there, people buy on the brand's own store, Amazon or TikTok Shop, or book the service. Every sale is attributed back to the creator and the asset that earned it.
Promotion pageBrand storeAmazonTikTok ShopBookings & leadsOrders attributed per asset
Example run. Brand, creators and figures are illustrative.
The system
Five systems.
One organization.
Each system does one job well. Together they work like departments of a company that never closes.
viator / directing-roomlive
Direct the organization, not the tools.
Give goals by text or voice. The Chief AI holds meetings between agents, delegates tasks, tracks progress and asks for your approval before acting.
You
Plan the SOLA spring launch. Keep it under $40k.
Chief AI
Plan ready: 3 phases, 14 tasks. I've briefed 5 agents and shortlisted 4 creators. Approve to start production?
| Agent | Task | Model | Status |
|---|---|---|---|
| Strategy | Positioning & angles | gpt | done |
| Research | Competitor claims audit | claude | running |
| Trends | Spring skincare sounds | grok | running |
| Visual QA | Brand-rule check | gemini | queued |
Creators with a past and a future.
Each AI creator has a consistent face, personality, voice, interests and world, plus accounts, brand relationships and a full activity record.
Juno Park
Beauty · 288K followers · 14 months active
- Voice
- Warm, direct, a little dry. Never says "holy grail".
- Interests
- Skin science, budget routines, Seoul pharmacies
- World
- Lives in LA, works mornings, posts "shelfie" Sundays
- Accounts
- TikTok, Instagram, YouTube Shorts
- Brands
- 2 active · 0 conflicts with SOLA
- Stage
- Brand-ready
Every format, routed to the best model.
Image, video, ad and text jobs go to whichever local GPU or cloud model fits the task, cost and quality bar. Upscaling and retouching run as part of the same job.
| Job | Type | Runs on | Status |
|---|---|---|---|
| Beach flat-lay ×8 | Text→Image | local · 4090 | done |
| Juno routine | Image→Video | cloud · video | rendering |
| Bottle retouch | Image edit | local · 4090 | done |
| Ad cutdowns ×5 | Video edit | cloud | queued |
| 4K upscale ×20 | Upscale | local | queued |
Written for the platform it lands on.
The same asset gets a different title, caption, hashtag set and posting time on each channel, tuned to the creator's audience.
TikTok · @junopark18:40 ET
the only sunscreen that survived my 6am run AND my 3pm reapply test
Instagram · @noor.slowSat 09:15
Slow Saturday, fast sun. SPF before coffee, always.
YouTube Shorts · RafaSun 07:00
Outdoor training in spring? Here's what goes on before the warm-up.
Threads · @junoparkMon 12:30
Asked 40 of you what you hate about sunscreen. Top answer: the white cast. Testing that next.
Run dozens of accounts safely.
Permissions, channel health, posting history, platform limits and account risk in one place. Content is routed only to accounts that can carry it.
| Account | Platform | Today | Risk | State |
|---|---|---|---|---|
| @junopark | TikTok | 2 / 3 | active | |
| @mara.cooks | 1 / 2 | active | ||
| @theo.drives | YouTube | 0 / 1 | active | |
| @rafa.lifts | TikTok | 0 / 3 | cooling down | |
| @lena.tests | — | re-auth needed |
AI Creator Network
A roster of digital people,
built to last.
Every creator grows an audience on information, daily life and story first. Brands come later, once the trust is real. Creators work alone or as teams across eight verticals.
STAGE 1Design
Face, personality, voice, interests and world defined in Creator Lab.
STAGE 2Grow
Useful, everyday content. No selling. Audience and trust compound.
STAGE 3Trusted
Consistent engagement and a clear niche. Teams form across channels.
STAGE 4Brand-ready
Matched with products that fit the creator and the audience.
Example roster. Names and follower counts are illustrative.
Content Engine
One product or service in.
Sixty-five assets out.
Give the studio a product or a service and a goal. It returns a full campaign in every format the channels need, each piece made for a specific creator and platform.
FORM Pilates$19
Intro class
Tue 07:00Tue 18:30Wed 12:00Thu 07:00
Book
- Product
- SOLA Daily SPF 50
- Input
- 3 photos, 1 spec sheet
- Goal
- Spring launch, US
- Service
- FORM Pilates · Intro membership
- Input
- Studio photos, class schedule, pricing
- Goal
- 300 trial bookings, Austin
20ImagesStudio & class images
10ShortsInstructor shorts
5AdsBooking ads
30Social posts
Text→Image · Image→Video · Text→VideoEdit · Upscale · RetouchLocal GPU + cloud modelsEvery asset links to a promotion page or a booking
From this run
Five of the 65 assets, as they appear in the feed.
Two of the booking ads, as they appear in the feed.
TikTokAI creator · Paid partnership
6am run. 3pm reapply.
Zero white cast.
ReelsAI creator · Paid partnership
Sweat-proof SPF
for outdoor training.
StoryAI creator · Paid partnership
SPF before coffee.
Always.
InstagramSponsored
Sponsored · sola.skin
Sun-ready
by 7am.
SOLA Daily SPF 50. Lightweight, no white cast.
Shop SOLA
ReelsSponsored
Your first class
is $19.
InstagramSponsored
Small classes.
Real progress.
Brands, creators and ads are fictional, generated by VIATOR as examples.
Multi-channel operation
Dozens of accounts.
One control room.
Posting is paced by content quality, account health, platform policy and performance data. Volume alone never decides.
channel-manager / overviewupdated 2 min ago
| Platform | Accounts | Scheduled today | Avg. risk | State |
|---|---|---|---|---|
| TikTok | 18 | 41 | healthy | |
| 16 | 28 | healthy | ||
| YouTube | 9 | 11 | healthy | |
| 7 | 6 | 2 paused | ||
| Threads | 12 | 19 | healthy |
Cadence
Each account has its own posting ceiling, based on age, history and platform norms.
Policy
Claims, disclosures and platform rules are checked before anything is scheduled.
Routing
Content goes only to accounts whose audience, health and permissions fit it.
Example dashboard. Account counts are illustrative.
Human-controlled AI
Autonomous where it's safe. Human where it matters.
VIATOR is built for companies with a brand to protect. You decide which actions run on their own and which wait for a person.
GATEApproval
Spend, claims, new brand deals and first posts wait for sign-off.
SENSERisk detection
Policy, claim and account-health checks run on every asset.
STOPAutomatic pause
Unusual signals pause a channel or campaign before damage spreads.
OVERRIDEHuman override
Any decision can be reversed, edited or taken over by hand.
awaiting youfrom Chief AI
Approve 3 ads for SOLA spring launch
RISK AGENT · CLAIM CHECK"All-day protection" isn't supported by the spec sheet. Suggested: "Reapply-friendly, lightweight SPF 50."
Try it: this is how approvals reach you.
Commerce
Audience is the asset.
Revenue is the result.
The same system that grows an audience also brings it to the point of sale. Content builds the interest, a promotion page carries the campaign, and the sale happens on the channels the brand already sells through. Every sale and booking traces back to the creator and the content that earned it.
01 · Channel ManagerAudience
AI creators earn followers and trust, and the Channel Manager grows and manages those audiences across every platform.
02 · AI StudioContent
The Studio, VIATOR's content factory, turns that trust into posts, shorts and ads made for each audience.
03 · CampaignPromotion
Each campaign sends that audience to a promotion page VIATOR builds for the offer.
04 · Sales channelSale
Purchases close on the brand's own store or on marketplaces like Amazon and TikTok Shop.
Sell products
From feed to cart.
Promotion pageBrand storeAmazonTikTok ShopShopifyAffiliateBrand campaigns
Example: SOLA SPF 50 · orders attributed per post
Sell services
From feed to calendar.
Bookings & appointmentsMemberships & subscriptionsConsultations & leadsCourses & eventsApp installs & SaaS trialsLocal services
Example: FORM Pilates · 312 trial bookings in 3 weeks
Fits clinics, fitness and wellness, education, real estate, financial services, B2B software and travel.
Examples are illustrative.
Vision
One person.
An entire media company.
Media companies have always scaled with headcount. VIATOR is building the operating system that lets one person direct hundreds of creators and channels, with AI doing the work of every department.
DirectorYou
ManagementChief AI
DepartmentsSpecialist agents
TalentAI creators
OperationsStudio · Publisher · Channels
Work with VIATOR AI